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Fondata nel 1952 da Jacques, Lenoir e Gabrielle Aghion di origini egiziane, si rivelerà negli anni 60 e 70 un vivaio per alcuni fra i più celebri
nomi del mondo della moda, come Gerard Pipart, Graziella Fontana, Tan Giudicelli, Christiane Bailly.
La prima collezione sfila nel 1956 al Café De Flore a Parigi e subito attira donne di stile come Maria Callas, Grace Kelly e Brigitte Bardot.
Nel 1965, con un solo anno di esperienza da Jean Patou, il giovane Karl Lagerfeld è nominato direttore creativo della maison.
Il suo tocco ironico e romantico farà vivere alla griffe un periodo roseo.
La sua collezione del 1972 gli valse ampi consensi, e la leggenda vuole che Christina Onassis in un solo giorno abbia acquistato
da loro ben trentasei camicette. Risale al 1974 la creazione del profumo Chloé in collaborazione con Elizabeth Arden.
Il flacone a forma di calla, il colore ambrato e il profumo di tuberosa fecero esclamare a Gabrielle Aghion: ”We’ve got it!”.
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